Never mind the sizzle, what about the sausage?

Am currently reading marketing textbook/novel, ‘Never mind the sizzle, what about the sausage?’ It’s about a sausage company whose demented ‘brand guardian’ is totally obsessed with perception over product. Now don’t get me wrong; perception is crucial. But if your spin is greater rather than your substance, then sooner rather than later, your porkers will come home to roost. A very accessible, entertaining read with lessons for many in marketing.

One ‘L’ of a recession

First it was the ‘W’ recession – a dip caused by private sector contraction, a little rise in confidence and then a second dip caused by the public sector contraction. Just when we though the recession could get no worse, we then are told it might be an ‘L’ recession – a complete dip with no growth. Let’s hope not.

hello digital!

Am at the end of a very worthwhile day having been to the hello digital conference in Birmingham. Whilst I didn’t find the opening speeches interesting, I thought the rest of the day was perfectly pitched. A great mix of learning, questioning and confering. Well done, the organisers, on an excellent event. A special mention must go to Helga Henry for her compering of many ‘live’ and therefore completely unpredictable sessions!