How strawberries and hearts can grow your sales - in ANY sector

I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging.

‘How clever,’ I thought.

And then it got me thinking even more.  

How could you and I use simple methods in our own marketing to stand out from our competitors?

Just one way in which we can differentiate our message is seasonality.

With Valentine’s Day a very recent memory, you might be thinking ‘strawberries in a heart-shaped box? That’s an easy connection.’

But seasonality, or timing, can work for absolutely any business.  

Let’s take an accounting firm that helps businesses reclaim tax under a scheme where retrospective claims of two years can be made.

Given that most companies’ financial year-ends are March, wouldn’t a compelling message in February be, for instance, a ‘Don’t Burn Your Money Alert’?

Supported with a call to action of ‘get in touch now or lose one whole years’ refund’, I know that I’d act.

And yes, I did buy the strawberries.