Having just downloaded one of my favourite programmes, Mary Queen of Shops, it never ceases to amaze me that people can go so very wrong in business.
Fronted by retail guru, Mary Portas, this particular programme, Under the Moon, was a classic.
A likeable, yet misguided, pair of hippies (Dazzle and Dennie), couldn't understand why their outdated, unattractive, Glasto house gear wasn't selling in uber-wealthy Kingston-upon-Thames. The added attraction being Dennie's son, who worked in the shop clad in D&G (not the designer apparel, but a DRESSING GOWN! And we're not talking a Noel Coward version either).
Profitably provide what people want. It really is that simple.
By Sarah Hughes on 01.07.2010 Back