Melodic marketing strikes right note

Went to see jazz talent, Melody Gardot, last night at Symphony Hall. She did what all good marketers do – created a striking first impression that set her apart from her competition. Instead of the normal 'sit down at the piano' intro, she used 'percussion' literally, leaning into the piano plucking strings with abandon. Smoky, sensual and a real crowd pleaser. Catch her if you can. By Sarah Hughes on 19.04.2010 Back