Never mind the sizzle, what about the sausage?

Am currently reading marketing textbook/novel, ‘Never mind the sizzle, what about the sausage?’ It’s about a sausage company whose demented ‘brand guardian’ is totally obsessed with perception over product. Now don’t get me wrong; perception is crucial. But if your spin is greater rather than your substance, then sooner rather than later, your porkers will come home to roost. A very accessible, entertaining read with lessons for many in marketing.