Create an easily updatable, compelling online presence that reflects WDC brand's focus of quantifiable delivery.  Create activity that would drive visits to the website.

We ensured that all of the material created reflects WDC's brand essence of being dedicated to delivery.  We did this by using quanitifiables throughout - whether how many schemes were being delivered, to the amount of jobs to be created.

The website is constantly updated with news items and is a regular port of call for a wide range of stakeholders, including the media.  We felt it important that WDC be one of the first property organisations to use a blog and facilitated this, to great effect. We've also instigated the streaming of material such as visualisations and interactive maps.

As part of its 'push' marketing, we created a content managed email campaign with real-time trackable statistics, including when the email was open; who clicked on it; if it was forwarded and to which addresses.  We also thought it important to create digital advertising, which has been placed in highly relevant online media, such as Midlands Business Insider's e-bulletin.

So successful has been WDC's digital marketing activity that WDC has recently been featured as digital marketing best practise by leading industry media, Estates Gazette. 

Stephen Catchpole is WDC's chief executive, "It took some convincing by giraffe for us to invest in digital media.  However, giraffe's execution of this activity has paid dividends.  Our website is now a regular port of call, my blogs are very popular and we receive substantial contact and positive feedback the day that we issue an email newsletter.  The streaming of material such as visualisations and interactive maps has been a real boost in helping developers imagine their potential schemes in the city."