Create awareness and secure tenants or buyers for 32 properties worth £4.5 million. 

We created a Facebook page for the product we were promoting (Flexibuy), and ran a Facebook ad campaign.

This involved identifying the target audiences, creating a landing page and running a pay-per-click account. We also included details on Flexibuy and refreshed Optima's web copy, as we also pushed traffic through to Optima's main site to find out more.

It was the first time Optima had run any campaign on Facebook and they were very pleasantly surprised by the results.  Here's the results that the integrated campaign achieved:

• 1,000% increased  in properties let/sold
• 400%  increase in visitors to the open weekends
• 800% increase in the number ready to commit to purchase
• For every £1 spent, £4,995 worth of sales were generated.