Create awareness and secure tenants or buyers for 32 properties worth £4.5 million. 

We devised and implemented an integrated brand and marketing campaign which included the creation of:

• A naming strategy (Optima had used ‘Rent to Mortgage’ – we created Flexibuy)
• A brand identity and strapline (the newest, smartest way to buy a home)
• Bus, press and outdoor advertising
• A brochure and enhanced location signage
• An extensive PR campaign, which included a photo shoot, case studies, press release, broadcast and print interviews and features
• A facebook page and ad campaign and support web editorial
• An ‘open house’ weekend.

It was the first time Optima had run any campaign on Facebook and they were very pleasantly surprised by the results.  Here's the results that the integrated campaign achieved:

• 1,000% increased  in properties let/sold
• 400%  increase in visitors to the open weekends
• 800% increase in the number ready to commit to purchase
• For every £1 spent, £4,995 worth of sales were generated.