To create interest and excitement in a major scheme that was still in a planning phase.

With only a name and a logotype to start with, the prioirty task was to work with SPark's wide range of stakeolders to define the SPark brand -  what it would deliver and why it was different.

After defining the brand, we developed a visual identity which included a new font and imagery strategy, visual database and colour palette.  From this, we developed a range of collateral including:

• A content-managed website that contained key information and imagery
• A visualisation with a compelling soundtrack of the future development, which was incredibly important in exciting stakeholders about a scheme that wasn't yet built. Aswell as being the focus of the launch, the visualisation is also streamed from the website
• A powerpoint presentation incorporating graphics, key messages, royalty free imagery we sourced, masterplan images and the visualisation
• A Masterplan, invitation and other documentation was produced
• We also provided event management for the launch event.

A strong brand with full stakeholder buy-in was produced (a major achievement given that three universities, a developer, a city council, national associations and an RDA were involved!).

A portfolio of impactful marketing was delivered against exceptionally tight timescales to great acclaim at SPark’s national launch.  The launch of SPark at National Science Week was incredibly successful, with the broad and deep buy-in secured of the many key stakeholders there.

A range of foreign language marketing material also facilitated the international launch of SPark.