Marketing Birmingham in PR training push

Marketing body invests in PR training for its team

Destination marketing organisation (DMO), Marketing Birmingham, commissioned giraffe to provide pr training for its marketing executives.

Our Challenge

Deliver an introduction to PR that was 100% relevant to the DMO's marketing executives.

Different Perspective

The introduction to PR was informative, engaging and relevant.  Whilst learning the PR 'toolkit', delegates interacted with the material by using real life scenarios to maximise the effectiveness of the day.

Result

Marketing Birmingham's former Marketing Officer, Jo Morrison, was a course delegate, "Giraffe's introduction to PR was brilliant.  It gave just the right amount of detail in an easy to follow format.  Whilst having some knowledge of PR before, I now feel well equipped to implement it within my role.  I found the use of real life scenarios for the exercises particularly useful.  Without doubt, 10 out of 10."

What we did