Successful online designer retailer, Serene Order, also had a high street presence at Touchwood, Solihull.  Our challenge was to raise awareness of Serene Order's move to nearby Mell Square and to increase footfall immediately following the relocation.

Utilising one stunning image of a scantily clad man and woman, we created a campaign called Revealed, which encouraged Serene Order existing customers and prospects to check out its new store.  This theme was utilised across a wide range of marketing collateral and support that we provided, including:

• Direct mail to existing customers
• A launch weekend with flyers and promo staff
• Editorial and promotions in regional lifestlye media
• Content updates on Serene Order's website
• Supplier sponsorship packages
• People and store photography.

Serene Order’s already ambitious sales target was exceeded by 10%, return visit rates were high, and in addition, new customers were secured.

“giraffe’s marketing hit the spot.   From the start, giraffe understood our brand and very cost effectively worked with us to exceed our already ambitious sales targets.” Nad Ahmed, managing director, Serene Order