giraffe's campaign increases qualified lead rate by 100%.
Public sector financial experts, LG Futures, are happy people after a campaign by giraffe increased their qualified lead rate by 100%.
The focus for the marketing activity was the development of a product called the Savings Optimisation Model. Designed to unlock the savings potential of local government, we worked with LG Futures to develop the brand and produce the marketing material. All of which was launched at LG Future's key trade exhibition, CIPFA.
Like to know how we did it? Then click here for the case study.
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